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Palmetto Parent

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Palmetto Parent: Columbia's Complete Resource for Parents and Families

Palmetto Parent is the community's only print and online publication targeted exclusively to families in Columbia and the surrounding region. Our editorial focus provides readers with the most current, highest quality information, making Palmetto Parent a must-read for parents of children from birth to age 18. No other magazine gives families a local angle on children, entertainment, and things to do in such a fresh, readable style.

Throughout the year, we stay in step with what's going on in your life. We offer techniques to maximize the school-year experience, we present suggestions for holidays and summer pastimes, and we propose activities that will become new family traditions. Plus, we provide lots of information on managing finances, making "green" choices, celebrating birthdays, going to the doctor, and becoming a better parent whether your child is a newborn or an adolescent.

From our own experience as parents, we know how satisfying it is to acquire information from various sources in order to make smart decisions. In creating a magazine, we honor that same all-encompassing approach. We appreciate your thoughts and viewpoints and would love to hear what you enjoy already and what you believe would make Palmetto Parent an even more valuable resource for you and your children. To share ideas, offer feedback, or just reach out, get in touch with us. We're here to make the most important job on earth just a little easier!

Palmetto Parent welcomes your inquiries and suggestions. For editorial or advertising assistance, please contact the appropriate person below.

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Lori Coon - COO and Publisher
864.271.1105 (ext. 179) office
864.271.1165 fax  

Mark Wagnon – Account Manager 

803.731.7794 office
864.271.1165 fax

Kiki Wooley – Account Manager
803.731.7794 office
864.271.1165 fax

Main Office: 

Palmetto Parent Magazine
303 Haywood Road, Greenville, SC 29607 


The purchasing power employed jointly by all mothers accounts for nearly $1.6 trillion in annual spending, according to the Moms in Business Network, a national organization advocating for working mothers. With moms having this much influence over consumer purchases, doesn't advertising in Palmetto Parent – a publication dedicated to families – make sense for your business marketing plan?

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Specifications & Rates

For ad rates, sizes, additional marketing, and editorial schedule contact one of our 

Account  Managers

Demographics of Our Readers


89% female, 11% male

Ages of Children in Household 
39% under 5 years of age
64% between ages of 5 and 12
34% between ages of 13 and 18

Planned Purchases
(during the next 12 months)

43% Furniture/Home Furnishings
39% Home Improvements
51% Television/Electronics
60% Automobile Accessories
57% Lawn and Garden
44% Florist/Gift Shops
30% Heating/Air Conditioning
58% Vacations/Travel
79% Men's Apparel
94% Women's Apparel
97% Children's Apparel
30% Arts and Crafts Supplies
28% Childcare
81% Education/Classes
26% Veterinarian
78% Tax Advisor Services
33% Health/Exercise Classes
32% Cleaning Services
33% Lawn Services
34% Pharmacist/Prescriptions
27% Cellular Phone Service
86% Dining/Entertainment
59% Athletic/Sports Equipment

Privacy Policy


Integrated Media Publishing takes your right to privacy seriously, and wants you to feel comfortable using our web site. This privacy policy deals with personally-identifiable information (referred to as "data" below) that may be collected by this site. This policy does not apply to other entities that are not owned or controlled by the site editor, nor does it apply to persons that are not employees or agents of the site editor, or that are not under the site editor's control.

Registration for an account on this site requires a valid e-mail address and a user name that has not been chosen already. Please be aware that the user name you choose, the e-mail address you provide and any other information you enter may render you personally identifiable, and may possibly be displayed on this web site intentionally (depending on choices you make during the registration process, or depending on the way in which the site is configured). As on many web sites, the site editor may also automatically receive general information that is contained in server log files, such as your IP address, and cookie information.

Data may be used to customize and improve your user experience on this site. Efforts will be made to prevent your data being made available to third parties unless (i) provided for otherwise in this Privacy Policy; (ii) your consent is obtained, such as when you choose to opt-in or opt-out for the sharing of data; (iii) a service provided on our site requires interaction with a third party, or is provided by a third party, such as an application service provider; (iv) pursuant to legal action or law enforcement; (v) it is found that your use of this site violates the site editor's policy, terms of service, or other usage guidelines, or if it is deemed reasonably necessary by the site editor to protect the site editor's legal rights and/or property; or (vi) this site is purchased by a third party, in which case that third party will be able to use the data in the same manner as set forth in this policy. In the event you choose to use links displayed on this web site to visit other web sites, you are advised to read the privacy policies published on those sites.

Like many web sites, this web site sets and uses cookies to enhance your user experience -- to remember your personal settings, for instance.

Changes may be made to this policy from time to time. You will be notified of substantial changes to this policy either by through the posting of a prominent announcement on the site, and/or by a mail message sent to the e-mail address you have provided, which is stored within your user settings.

If you have any questions about this policy or about this web site, please feel free to contact Integrated Media Publishing's site administrator.

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