The purchasing power employed jointly by all mothers accounts for nearly $1.6 trillion in annual spending, according to the Moms in Business Network, a national organization advocating for working mothers. With moms having this much influence over consumer purchases, doesn't advertising in Palmetto Parent – a publication dedicated to families – make sense for your business marketing plan?
Specifications & Rates For ad rates, sizes, additional marketing, and editorial schedule, download our media kit.
Take Action 71.5% have purchased products or services as a result of reading an ad in Palmetto Parent. Income 58% have a household income of $75,000+ Sex 89% female, 11% male Ages of Children in Household 39% under 5 years of age 64% between ages of 5 and 12 34% between ages of 13 and 18
Planned Purchases (during the next 12 months) 43% Furniture/Home Furnishings 39% Home Improvements 51% Television/Electronics 60% Automobile Accessories 57% Lawn and Garden 44% Florist/Gift Shops 30% Heating/Air Conditioning 58% Vacations/Travel 79% Men's Apparel 94% Women's Apparel 97% Children's Apparel 30% Arts and Crafts Supplies 28% Childcare 81% Education/Classes 26% Veterinarian 78% Tax Advisor Services 33% Health/Exercise Classes 32% Cleaning Services 33% Lawn Services 28% Legal Gambling 34% Pharmacist/Prescriptions 27% Cellular Phone Service 86% Dining/Entertainment 59% Athletic/Sports Equipment